Dec 10th 2007 2:10PM

One Hot Weekend

This was all over the place in the world of search. Looking at the top searches from AOL Search this weekend, they cover many different topics. Searches are up on every topic from celebrities to a controversial drug that is on the market.

In the celeb realm, we see searches for Kim Kardashian. Now is it because she was jetsetting around Cabo all week or was it due to her recent attendance at Life's Breakthrough of the Year awards? There is also more drama surrounding Michael Vick as the disgraced Falcons QB was sentenced today for his crimes. He will serve 23 months in prison for his dogfighting ring ... which I am not sure is entirely enough. And we cannot forget about Paris. Is she having a fling with her ex, Stavros?

The most interesting search that came up this weekend was for Prometa. The drug has come up as a hot topic for debate as people begin to question its effectiveness. Prometa is supposed to cure addiction for many things from alcohol to cocaine to methamphetamines. Sounds great, right? There is one catch: It is not approved by the FDA.

So why is this unapproved drug getting all this recognition and promotion? Marketers have found a loophole. The drug is a combination of three FDA approved drugs that have absolutely nothing to do with curbing addiction. But that apparently does not matter. Since the ingredients in the drug combo are approved, it is perfectly legitimate to prescribe it. This is called off-the-label use.

It is kind of crazy to me that the FDA allows this. People are paying tons of money to get treatment and there is no clinical proof that these actually work in combination. Patients who used Prometa have given testimonials to the success of the drug, but that is one of the few things backing it. It will be interesting to see if people continue to use this drug.

Hot Searches from December 10, 2007:

1. Kim Kardashian -- At Breakthrough of the Year awards
2. Michael Vick -- Gets sentenced to two years in jail
3. Prometa -- On '60 Minutes'
4. Jessica Biel -- Works on her relationship with Justin
5. Tom Brady -- Leads Patriots to victory
6. Pamela Anderson -- Named one of the sexiest women celebs
7. Fantasy football -- Did your team make it to the playoffs?
8. Cleveland Browns -- Beat the Jets
9. Multiple sclerosis -- Gets allopathic treatments
10. 'Wicked' -- Have you seen it yet?
11. Dreams -- What do yours mean?
12. Lindsay Lohan -- Did she relapse?
13. 'Desperate Housewives' -- Will Lynette's family survive
14. Orlando Bloom -- Visits the Dalai Lama
15. Map of the United States -- Learn about geography
16. Paris Hilton -- Cheating with Stavros?
17. MLS -- Beckham will open 2008 in Chicago
18. Yorkshire terriers -- Find your perfect puppy
19. Pittsburgh Steelers -- Cant beat the Patriots
20. Angelina Jolie -- Named sexiest woman celeb

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